Comparable music artist and their music video

In this document I will research into at least one comparable music artist and their music video.

50 Cent

• Image – I believe 50 cent is a comparable artist to my own in everyway especially in the image shown above. His image shows him showing his status such as money long chains and diamond rings and ear rings, this is common act what Hip-Hop artists do as they display their wealth mostly because they come from deprived backgrounds thus showing their off their wealth to show everyone they are a success.

• Ethnicity – As shown in this image both my artist and 50 cent are of the same ethnicity being black, this ethnic background main’s subculture tend to be the hip-hop subculture as they are seen the most wearing urban fashion and rapping the most this is shown in my artist’s music video and is displayed in his album cover.

• Age – Both artists are not of the same age groups although because the style of hip-hop music hasn’t changed over the years every song applies to each age group making it easier to compare both artists to all ages.

• Gender – Both artists are of the same gender both male rappers. Male rappers are seen as the dominant gender in the hip-hop music and culture as they generate the most sales and are more relatable due to their appeal and voyeurism treatment of females.

• Culture – Both of the artists are shown representing the same culture by mainly making the same music which the culture enjoys being hip-hop and rap.

• Ideology – As both artists follow the same culture that means they follow the same morals and values as seen in this image and my artist’s image: money, materials and fashion.

• Major/ Indepdent record labels – 50 cent is signed to Intercope Records which he has made his own record label within G-Unit Records. My artist is an unsigned talent who wishes to gain the record label attention from such majors to gain fame and success.

• Content – 50 Cent shows a lot of voyeurism by showing women as sex figures who exploit and seduce men, using them as pawns so he can complete his goal. My artist uses his henchman as pawns to complete his goals. Both artists are seen as users but use different styles to complete their goals.

• Style and length of editing – 50 Cent uses many straight cuts, fade outs and fade to blacks each being quick and swift to keep the audience focused on the narrative of the music video causing an effect of escapism this is a common goal my artist will wish to achieve in his music video when edited.

• Mise en scene – 50 Cent wears many chains in the video and jewellery also showing much money in his video to express his wealth and power my artist also does this regularly in his music video this makes the audience aware he is extraordinary by his income.

• Locations – 50 cent is seen in a holiday resort believed to be in the Caribbean also he is shown in beach resorts and yacht these show that 50 cent can afford to go to these locations making him seem more extraordinary while my artist is seen in suburbs, estates and parks making him seem more ordinary to consumers.

• Star development – This video shows that 50 Cent more released not as in his first video ‘In Da Club’ he is shown working out constantly although in this video he is enjoying his holiday while others do his deeds. His changes in the style gain more public appeal as he is not a typical hip-hop artist rapping in the streets and clubs but in holidays while still expressing his culture. My artist is seen rapping on the streets as this is his first music video as he progresses I will make him more extraordinary changing his appearance constantly so he appeals to all masses.

• Camera shot/ angles – This music video uses a large range of camera shots and angles many be long shots, medium shots, establishing shots and two shots all used to suit the narrative of how the music video is being planned out and to suit the lyrics. These camera shots are all used in my music video as they suit the situation and narrative of the music video making it easier for the audience to stay focused with the video.

• Characters – The characters are basically both the same in both artists videos only gender being different both artists are the bosses while they have pawns playing out the missions successful tricking oppositions to complete their goals.

• Colourful and lighting – 50 Cent’s video mostly uses bright colours in music video to suit the location of a sunny holiday while low-key lighting in tense situations for example when oppositions are taken captive. My artist uses a lot of natural lighting making the audience feel calm and not accepting the outcomes of situations.