Richard Dyer's theory on Snoop Dogg

The promotional materials used to represent Snoop Dogg such as CD covers, posters, DVDs, Magazines and adverts construct him as a image developed by the media rather than showing his ‘real self’. This is because he is semi-mythological, for example in the Adidas advert he wears the name brands although we the public don’t really know what he wears at home making him half made up and the other real. In most of his work he presents his self as an entertainer, mostly in his album covers to generate sales although we do not know him personally only as a artist and entertainer, this creating a connection for the audience to know him more. From judging Snoop Dogg’s board the audience we understand he had many roles in the music industry over the years and in entertainment such as being youthful by keeping up with fashion, being rebellious against the commercial media by creating his own him and products; this helps us understand the relationship between the music industry and its audiences.

Snoop Dogg is recognised as star throughout the world because of his music, publicity, high-status, and commercial rights which has all happened through the media industry by companies for example XXLMAG show him as strong powerful individual with such headlines as ‘The Ultimate Hustler Reigns Supreme’. However these essentials do not tell the real story of who is. They don’t tell us what he likes or dislikes as we only know him for his stardom such as appearance and career so we don’t know his family, history, education and problems. This is the true meaning of stars being commodities as they work and allow their fans to consume nothing but their strengths to create more sales.

Artists need media for appeal, as they use them to create their own image through film, advertising, music videos, sales, product commodity, magazines, and newspapers; this turns them into a semi-mythological being.