Friday 23 December 2011
Sunday 18 December 2011
Final Magazine Advert
Between my two drafts of my magazine advert I believed that my first advert was better than the last so I believed this one was more suitable to choose. The reason I choose this magazine advert was because this one looked more professional because the audience can see my artist clearly and his features this is essential as this is his first album so he needs audiences to recognise his appearance to create a connection thus selling more albums making the magazine advert a success. The background of the continuative estate is the main focus of the magazine advert as it follows Richard Goodwin’s theory. The artist comes from a suburban area which most people come from this making him look ordinary though as the background is altered to look colourful and bright as the sky and grass are bright by changing the brightness and contrast, hue and saturation also the curves to create a sunny effect it makes the artist stand out and look extraordinary causing the audience to think his rich while living in a deprived area. The audience see that the estates are in black and white causing it to look dull and unattractive this creating a depressed feeling towards the audience as the can tell that this area is not as cheerful but grimy. The artist is shown wearing a black and red baseball cap while wearing a grey jacket and body warmer, he is also shown wearing a baggy jeans. I used a grey scale effort on my artist’s arms and jackets to match the estates, this causes the audience to understand that the artist is famous and extordinary but still ordinary as he still remembers his roots and history. These clothes are conventional to the hip-hop culture because he is shown wearing street wear such as snapback. The artist is shown to be edited on separate parts of his body for example his face has been brightened to look more attractive and natural the theme of the background while his jacket has been edited to look strong and heavy thus making him stand out more. The language is factual stating purely who the artist is, album title, release date, songs, and guest appearances thus purely informal to the audience to buy the album for example “includes both number ones ‘Real Hip-Hop’ and ‘Realer Than Most’” informs the audience that his songs are good enough to listen to on his album because they contain nation number one singles. I believe this magazine advert is a successful advert as it shows the audiences where to buy the album and download it from by showing music merchandise companies and an image of the album itself so the audience can remember what the album looks like.
Saturday 17 December 2011
Friday 16 December 2011
Analysis of magazine adverts
Conventions of a Magazine advert
The conventions of a magazine advert should be the content the following:
· Release date
· Place of purchase
· Image of the Album cover/ logo/ band symbol/ prominent image
· Artist’s name
· Record Label
· Review
· Genre of the band which reflects on the text/ colour/ font/ images
· Information about what is included in the Album cover
This is used to promote artists albums in local and famous magazine to attract a wider audience and to appeal to their target audience. This notifies the audience of the information and features of the artist’s new album. Some artist’s do not use all the conventions in a album cover as some seem it is unnecessary while some have already gained fame from previous albums and feel that they do not need to put as much information and imagery in the album as they already have a fan base.
Thursday 15 December 2011
Wednesday 14 December 2011
Wednesday 30 November 2011
Thursday 24 November 2011
Sunday 20 November 2011
Final Album Cover
This CD template shows clear measurements of the height, length and width of a common CD cover. This is what I used to make my album cover as it aided me of how to line up my front and back cover.
I intended for my album cover to keep the same content of my artist’s music video by applying the same background which was used in a scene from my artist’s music video. This allows my target audience to become more familiar with my artist as he uses common techniques so the consumers can recognise his style. I didn’t use y first draft as I didn’t believe it was interesting another to appeal to a wide audience as it had a narrative but lacked creativity. By placing the artist in the middle of the backgroun
d, it helped the audience understand who he was although we can not see his eyes at eye length it shows ‘Youth’ which tells us that he is a youthful artist who appeals to young age groups mostly. The background also helps tell the audience of who and what he is as we can see a large finger on the right side pointing at him by the audience reading the album title ‘Real Hip-Hop’ the audience understand that album is telling them that he is what real hip-hop is and he is what we should be interested in. Multiple images are shown on the back of the CD cover showing companies and recording labels these are used to show thanks to the companies as they helped out in the album which is shown on the information on the back CD.
The graffiti background used on the front and back of the album cover represents the hip-hop culture in full this building a relationship with the consumers as they understand what culture he is from thus drawing their attention to the album cover even more, this makes the consumer look at the back also reading the songs which appear and information which is given.
My inside cover shows two basic portraits of my artist. The first image on the right shows a medium shot of the artist looking straight at the camera behind a brick wall this shows his features and facial expressions more than the front cover of the digipack. The second image on the left shows a long shot of the artist showing more of him and surroundings. As the audience can see on the left image the CD is placed on top of it, showing a similar graffiti design to the album cover itself which creates synergy as it becomes easier to identify with the masses due to constant themes being repeated. The CD being placed on top of the left inside image is essential to digipacks as all albums, as it is a common act by all artists of different genres.
Friday 18 November 2011
Thursday 17 November 2011
Shooting Script
Video: Real Hip-Hop
Director: Anthony Williams
Date: 17/11/2011
Storyboard Camera Scene/ Action/ Lighting
No. Position
1 Medium shot School/ Music is turned on/
Natural
2 Two Shot School/ Sitting down/
Natural
3 Medium shot Park/ Rapping/
Low-Key
4 Two shot Pavement/Talking/
Natural
5 Close up/ Park/ Movement/
Tracking shot Natural
6 Cut-in Studio/ Edits/
High-key
7 Close up Studio/ Raping/
High-key
8 Medium Shot Enfield Island Village/
Dancing/ Low-key
9 Long Shot Enfield Island Village/
Dancing/ Low-key
10 Medium Shot School/ Rapping/ Low-key
11 Establish shot Bell lane/ N.A/
Natural
12 High-Angle School/ N.A/ High-Key
13 Tracking Shot Pavement/ Movement/
Natural
14 Tracking Shot Pavement/ Movement/
Natural
15 Medium shot School/ Rapping/ Natural
16 Extreme close up Green St/ Hand Movement/
Low-key
17 Establishing Shot Park/ N.A/ Low key
18 Tracking Shot Pavement/ Movement/
Natural
19 Tracking Shot Pavement/ Movement/
Natural
20 Two shot School/ Rapping/ High-key
21 Medium shot Green St/ N.A/ Natural
22 Tracking Shot Pavement/ Movement/
Natural
23 Extreme close Pavement/ Hand Movement
up / Natural
24 Close up Pavement/ Anger/
Natural
25 Medium shot Green St/ N.A/ Low- key
26 Pan Estates/ N.A/ Low-key
Wednesday 16 November 2011
Tuesday 15 November 2011
Saturday 29 October 2011
Censorship in music videos
Censorship is the protection rights that regulate music videos by the content it contains for example explicit language used within music videos would be unsuitable for children under the ages of 15 as they ay contain adult themes, drugs, strong language, moderate violence and mild sex activity this videos would normally appear after mid-night for over 18s. Censorship provides symbols of age ratings for each age group and category although the censorship system is not shown on most websites allowing labels and unsigned artists to express their music to a wider audience. The vulnerable masses are exposed to these videos accusing them as unpleasant while some say it’s an art form. Some viewers believe masses should be protected from some violence, sexual explicitness or political/ religions while some viewers see music as an art and be expressed constantly what ever the content; this is where the censorship laws come into place.
Over the years many media productions such as music videos have caused controversy towards the public by the use improper use of language and content used in music videos. This has been shown many times throughout the years as censorship began to be a lot tighter on radio and television for example the mid-80s British pop band Frankie Goes To Hollywood released their song ‘Relax’ which some say referenced sexual lyrics “When I’m gonna come?” this was seen as a strong reference to sex. Many consumers disliked the video and wanted it of air-time as it was shown to large audiences internationally which was seen as harmful to vulnerable masses, however some audiences enjoyed the video which generated more sales for the band.
British pop star Robbie Williams’ music video released in 2000 ‘Rock DJ’ is a more recent video which was banned due to the graphic nature of a male dancing naked and pulling off his flesh and muscles until he was a dancing skeleton. The video was censored in the U.K and banned in Dominican Republic
Online censorship is a huge feature on online social networks and video sites such as Youtube because international regulations doesn’t apply to online sources which unsigned artists and labels take advantage of to attract their audiences and other masses. By their being no censorship laws that apply on online sites it allows all to watch videos as artists can always be viewed on sites this making it easy access to watch any of their videos. Youtube is a main site that many artists use to promote themselves through uploading videos; many unsigned artists upload their videos on Youtube which they can’t on television. Many mass complain about this site as some videos which are uploaded are seen as unpleasant for example ‘hood videos’ which on most occasions encourages strong violence, crime and drugs which are mostly gang implied. For example the music video ‘RIS24/MTS – Stop Snitching [Limitlessvids] Free L’s!!’ was a video uploaded onto Youtube which encouraged many violent acts through gang activity and contained strong language. BBC News warned people of its content although this video wasn’t taken off because censorship laws don’t apply online so masses can still view the video.
Music channels that show music videos such as MTV have been criticized for the censoring of most of their music videos over the years. Although censorship seriousness in music videos has decreased to the changes over the years such as audiences’ subcultures, artists, politics, religions, ect the consumer is only shown two types of censorship that being the muted out words in the artists lyrics and blurred out images which are seen inappropriate and extreme sexual imagery removed to not offend masses by the music channels.
Monday 10 October 2011
Saturday 8 October 2011
Tuesday 4 October 2011
Sunday 2 October 2011
Saturday 1 October 2011
Questionnaire and Results
I am planning to make a survey of questions about my video’s subculture for my respondents; so that my group and I can understand what type of subcultures they like follow. The public audience opinion is very important for my questionnaire. I will have a total amount of ten questions to be asked, the questionnaires will not have inappropriate questions, and incorrect ordering of questions, incorrect scaling, or bad questionnaire structure as this negativity can make the survey pointless and confuse the respondents when answering. I will insure that I will look over my questionnaire to confirm that my questions are not inappropriate and other negatives that corrupt the survey is removed so that my questionnaire’s objectives are complete.
The type of questionnaire category will be for social group (public). These respondents are mainly everyone of every age, up to 11 years old and above. I am going to let this category answer the survey because they are my main attraction to my artist’s subculture. I will not add any unnecessary subculture questions as this survey is based on the hip-hop culture, if I had unnecessary questions about any other subculture it will cause confusion to my survey. If I do add another subculture for example punk it would cause questions to be poorly answered as my respondents want know what type of music video I am creating.
After my questionnaire is finished and looked over accurately, I will first inform my respondents of the results and data of the questionnaire so that they have a clear cut idea of what them the public prefer and have an understanding of. Lastly and most importantly the data and results will help me and the creators of the survey decide the actions I take upon making a new production. Questionnaire results are always important because they allow you to take advantage of the respondent’s answers fully so that your product, advertisement, or suitable videos can sell well in the media and also if it’s a test so it can be marked accurately by the test scorer.
Monday 26 September 2011
Comparable music artist and their music video
In this document I will research into at least one comparable music artist and their music video.
 |
| 50 Cent |
- Image – I believe 50 cent is a comparable artist to my own in everyway especially in the image shown above. His image shows him showing his status such as money long chains and diamond rings and ear rings, this is common act what Hip-Hop artists do as they display their wealth mostly because they come from deprived backgrounds thus showing their off their wealth to show everyone they are a success.
- Ethnicity – As shown in this image both my artist and 50 cent are of the same ethnicity being black, this ethnic background main’s subculture tend to be the hip-hop subculture as they are seen the most wearing urban fashion and rapping the most this is shown in my artist’s music video and is displayed in his album cover.
- Age – Both artists are not of the same age groups although because the style of hip-hop music hasn’t changed over the years every song applies to each age group making it easier to compare both artists to all ages.
- Gender – Both artists are of the same gender both male rappers. Male rappers are seen as the dominant gender in the hip-hop music and culture as they generate the most sales and are more relatable due to their appeal and voyeurism treatment of females.
- Culture – Both of the artists are shown representing the same culture by mainly making the same music which the culture enjoys being hip-hop and rap.
- Ideology – As both artists follow the same culture that means they follow the same morals and values as seen in this image and my artist’s image: money, materials and fashion.
- Major/ Indepdent record labels – 50 cent is signed to Intercope Records which he has made his own record label within G-Unit Records. My artist is an unsigned talent who wishes to gain the record label attention from such majors to gain fame and success.
- Content – 50 Cent shows a lot of voyeurism by showing women as sex figures who exploit and seduce men, using them as pawns so he can complete his goal. My artist uses his henchman as pawns to complete his goals. Both artists are seen as users but use different styles to complete their goals.
- Style and length of editing – 50 Cent uses many straight cuts, fade outs and fade to blacks each being quick and swift to keep the audience focused on the narrative of the music video causing an effect of escapism this is a common goal my artist will wish to achieve in his music video when edited.
- Mise en scene – 50 Cent wears many chains in the video and jewellery also showing much money in his video to express his wealth and power my artist also does this regularly in his music video this makes the audience aware he is extraordinary by his income.
- Locations – 50 cent is seen in a holiday resort believed to be in the
- Star development – This video shows that 50 Cent more released not as in his first video ‘In Da Club’ he is shown working out constantly although in this video he is enjoying his holiday while others do his deeds. His changes in the style gain more public appeal as he is not a typical hip-hop artist rapping in the streets and clubs but in holidays while still expressing his culture. My artist is seen rapping on the streets as this is his first music video as he progresses I will make him more extraordinary changing his appearance constantly so he appeals to all masses.
- Camera shot/ angles – This music video uses a large range of camera shots and angles many be long shots, medium shots, establishing shots and two shots all used to suit the narrative of how the music video is being planned out and to suit the lyrics. These camera shots are all used in my music video as they suit the situation and narrative of the music video making it easier for the audience to stay focused with the video.
- Characters – The characters are basically both the same in both artists videos only gender being different both artists are the bosses while they have pawns playing out the missions successful tricking oppositions to complete their goals.
- Colourful and lighting – 50 Cent’s video mostly uses bright colours in music video to suit the location of a sunny holiday while low-key lighting in tense situations for example when oppositions are taken captive. My artist uses a lot of natural lighting making the audience feel calm and not accepting the outcomes of situations.
Saturday 24 September 2011
My Artist's Subculture
My Subculture
The subculture I will be applying to my music video will be Hip-Hop. The Hip-Hop Culture is a popular and large followed subculture because of its style, values and famous followers such as 50 Cent and Jay-Z.
The Hip-Hop culture is seen as an artistic culture that comes from African-American communities during the 1970s in New York City Bronx
Hip-Hop
The Hip-Hop culture has had a wide following and appeal to many masses since its start in the
The Culture started with disc jockeys creating rhythmic beats by looping breaks (taking apart small portions of songs and putting them together as one) on two turntables, this is known now as sampling. This later followed up with “rap” and “mcing”, this was a rhythmic style of chanting similar to poetry presented most normally in a 16 bar time frame. Beat boxing soon followed up as it was a vocal technique of sound patterns to imitate certain music which normally were the music effects of hip-hop DJs. An original form of dancing and specific style of dress arose among fans by this new sound, thus creating the culture.
Graffiti and the hip-hop culture arises as an art form to express an new form of hip-hop elements which is now widely recognised as a hip-hop culture. The practices of graffiti were normally created in areas where hip-hop was largely recognised thus leading artists to use these practices in their videos and other media involving the culture.
Many critics even world leaders and government officials fixated on the messages of sex, violence, and strong language, which continues to appear in the music and culture. The hip-hop culture has challenged the system (popular culture) in ways that have unified individuals for example youth across black communities everywhere and others.
Today, hip-hop and rap is the fastest growing music genre and subculture in the U.S; accounting for more than 10% of the $12.3 billion music sales in 1998. Rap music has become a landmark in hip-hop culture as the language (street slang), fashion (baggy clothes, baseball cap, and expensive trainers) have all been established from rap.
Rappers worldwide popularity is due to the large amount of album sales and pop chart number 1s. At the end of 1998 three of the top selling albums were rap artists such as Jay-Z, Outkast and A Tribe Call Quest. As Richard Dyer believes Stars influence people to be like them, thus this leading to a large amount of youth following their subculture and values as they top sellers. History
Hip-hop began in the 1970s which was founded firstly parties and the streets in New York Bronx Jamaica Jamaica
Herc and other DJs would then soon perform in public areas such as basketball courts and the streets in the Bronx New York 1520 Sedgwick Avenue
Herc also developed ‘break-beat DJing’, where the samples of funk and soul song suited dances in parties. Herc called his dancers break boys and break girls also known as b-boys and b-girls. The breaking dances became a soul part of the hip-hop culture, before it developed fully as everywhere you would see someone mcing there would be dancing.
In the late 1970s hip-hop was still seen as an underground urban which black communities only looked to express in the Bronx New York
Music videos of hip-hop changed media as videos were normally shown in urban neighbourhoods. The music video “Planet Rock” showed off the subculture of hip-hop by showing graffiti, rappers, and break dancers. With the rise of hip-hop by 1985, youth worldwide embraced and enjoyed the hip-culture by its elements which were entertaining. I will use urban communities as a strong influence in my music video.
Slang
Street language is a strong element of the hip-hop culture. The street language is of broken down English with the urban community, for example ‘homie’ which means someone close to your home a neighbour in some sense although in street terms someone from the same community as you or someone close to you. Even if hip-hop artists have different first languages, they can still understand each other in slang of hip-hop this is also often with people who follow the culture.
Fashion
Many rap artists come from ghettos and streets as these are where hip-hop is embraced and has a lot of influence, thus the viewers normally seeing them showing off money and jewellery as in their music videos and media to their success. Even though showing off their expensive they still have a sense of who they once was as a star, a paradox being that they still wear urban fashion but more expensive designs.
The hip-hop culture has dominated fashion since the 1990s. The fashion normally being baggy jeans worn loosely showing off their underwear, baseball caps worn either backwards or front which are normally NBA, NFL or successful university athletic teams, oversized or fitted rugby or polo shirts, and expensive trainers. Hip-hop fashion unlike any other cultural fashion over the years has appealed and applied itself to every ethnicity. Many ethnic groups such as Africans, Caribbeans, Americans, Europeans, Latinos and Asians of the ages between 12 and 30 embrace the fashion almost sub-consciously.
Media
The hip-hop culture has prompted many industries to acknowledge their enthusiasm. Sit-coms such as the ‘Fresh Prince of Bel Air’, ‘Martin’ and ‘Harvey’ appeal to black communities and cultures. In the past black humour only appealed to a few outside black communities although now it is widespread. Also movies such as ‘Boyz N the Hood’ and ‘Menace II Society’ are gritty hard movies showing the reality of urban streets and the realness of how black communities live and what struggles they under cross. Although comedy films such as ‘Friday’ and ‘Booty Call’ show the humour that still surroundings black communities which appeal to other ethnicities.
Hip-hop culture has received numerous coverage in the media especially television. For a long time since their beginning in 1980, BET was the only television channel likely or even to play hip-hop music and to showcase the subculture but as the culture developed the mainstream popular culture television channels like VH1 and MTV have added significant amount of hip-hop music.
Magazines such as Vibe, Blaze, and The Source were created to appeal to black communities and other ethnic groups who followed the culture to fully understand it and see the changes undergoing within it. These magazines have become internationally successful since their release in the late 90s.
Censorship
Hip-hop uses profanity as a strong reference in music and slang also sometimes a persons personality. The use of profanity, violence and sex challenged the hip-hop being on television due to some of the videos content and how they are viewed. This caused many stations not to broadcast their videos and some radios not to play their music for example Nelly’s Tip Drill which was shown to exploit women. As a result many record labels censored images and muted lyrics out of tracks or replaced them with other lyrics. This was done so viewers may not be offended by its content.
Conclusion
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