Sunday 18 December 2011

Final Magazine Advert



Between my two drafts of my magazine advert I believed that my first advert was better than the last so I believed this one was more suitable to choose. The reason I choose this magazine advert was because this one looked more professional because the audience can see my artist clearly and his features this is essential as this is his first album so he needs audiences to recognise his appearance to create a connection thus selling more albums making the magazine advert a success. The background of the continuative estate is the main focus of the magazine advert as it follows Richard Goodwin’s theory. The artist comes from a suburban area which most people come from this making him look ordinary though as the background is altered to look colourful and bright as the sky and grass are bright by changing the brightness and contrast, hue and saturation also the curves to create a sunny effect it makes the artist stand out and look extraordinary causing the audience to think his rich while living in a deprived area. The audience see that the estates are in black and white causing it to look dull and unattractive this creating a depressed feeling towards the audience as the can tell that this area is not as cheerful but grimy.  The artist is shown wearing a black and red baseball cap while wearing a grey jacket and body warmer, he is also shown wearing a baggy jeans. I used a grey scale effort on my artist’s arms and jackets to match the estates, this causes the audience to understand that the artist is famous and extordinary but still ordinary as he still remembers his roots and history. These clothes are conventional to the hip-hop culture because he is shown wearing street wear such as snapback. The artist is shown to be edited on separate parts of his body for example his face has been brightened to look more attractive and natural the theme of the background while his jacket has been edited to look strong and heavy thus making him stand out more. The language is factual stating purely who the artist is, album title, release date, songs, and guest appearances thus purely informal to the audience to buy the album for example “includes both number ones ‘Real Hip-Hop’ and ‘Realer Than Most’” informs the audience that his songs are good enough to listen to on his album because they contain nation number one singles. I believe this magazine advert is a successful advert as it shows the audiences where to buy the album and download it from by showing music merchandise companies and an image of the album itself so the audience can remember what the album looks like.

Friday 16 December 2011

Analysis of magazine adverts


Conventions of a Magazine advert
The conventions of a magazine advert should be the content the following:
·         Release date
·         Place of purchase
·         Image of the Album cover/ logo/ band symbol/ prominent image
·         Artist’s name
·         Record Label
·         Review
·         Genre of the band which reflects on the text/ colour/ font/ images
·         Information about what is included in the Album cover
This is used to promote artists albums in local and famous magazine to attract a wider audience and to appeal to their target audience. This notifies the audience of the information and features of the artist’s new album. Some artist’s do not use all the conventions in a album cover as some seem it is unnecessary while some have already gained fame from previous albums and feel that they do not need to put as much information and imagery in the album as they already have a fan base.